Making Real-Time PayTech Transactions Simple and Seamless

FirstView is an innovative PayTech solution provider excelling at making the process of receiving and sending payments simple, seamless and instantaneous. Through its advanced technology platform and expert services, FirstView enables companies to create new revenue streams, reduce costs, increase security and improve efficiencies. FirstView empowers its customers to streamline payments and create marketplaces that support person-to-person, business-to-business and/or business-to-consumer transactions employing API integration, debit cards, push to pay, alternative currencies and all financial network processing.

FirstView’s ProXe360 technology platform and its core competencies in payment management enable it to provide both commercial programs, as well as consumer programs through traditional and non-traditional payment processing.

The FirstView Management Team


Bob Raffo

President and CEO

Nancy Torres

Executive Vice President, Operations & Technology

Doug Sandberg

EVP General Counsel & Chief Compliance Officer

Upcoming Events

CBI’s Formulary and Access Conference

April 1-3, 2020
Hyatt Centric Fisherman’s Wharf
San Francisco, CA
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CBI’s Hub and SPP Models West

September 30-October 3, 2020
San Diego, CA
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CBI’s Coupon and Copay Conference

October 6-8, 2020
Philadelphia, PA
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CBI’s Trade and Channel Conference

December 1-3, 2020
Philadelphia, PA
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September 21-23, 2020
Marriott Downtown Magnificent Mile
Chicago, IL
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In the News

February 26, 2020

FirstView Facilitates Fast Push Payments Over VisaDirect And Mastercard MoneySend

Near Real-Time Original Credit Transactions Speed the Processing of Fund Disbursements, Payouts, Reimbursements, Rebates and Claims FirstView Financial has announced its ability to facilitate Original Credit […]
February 26, 2020

FirstView and RX Experts Pioneer New Technology Alliance to Enhance PayTech Solutions That Address Pharma Affordability

Atlanta, GA, April 10, 2019– FirstView Financial, an innovative provider of PayTech solutions, and RX Experts, a best-in-class provider of pharmaceutical benefits investigation and claims management, […]
February 26, 2020

FirstView Names Doug Sandberg as Executive Vice President and General Counsel

ATLANTA, April 11, 2019 ( – ​FirstView LLC, an emerging provider of innovative PayTech solutions, today announced that Doug Sandberg has been named executive vice president and […]

Making Affordability the First Step in the Patient Journey

As Americans are struggling with high-deductible plans, opaque pricing, cost shifting and social determinants of health, it is becoming apparent that the crisis in healthcare is one of financial wellness, not just clinical.

In its newly released white paper Making Affordability the First Step in the Patient Journey: Insights From the Intersection of Healthcare and FinTech, FirstView Financial examines disrupting the copay and PBM ecosystems by making affordability the first step in the patient journey. Giving people the understanding, control, and ability to pay, can reduce stress, and drive adherence and persistence. Key Takeaways addressed include:

  • The Crisis of Affordability Touches Every Generation.
  • Cost Shifting to Patients.
  • The Copay Surprise.
  • The New Reality: Meds vs. Milk.
  • The Ability to Pay:
    • Convenience
    • Transparency
    • Access
  • Financial Wellness is at the Intersection of Healthcare and FinTech
  • How the new segment of PayTech within FinTech is disrupting the healthcare paradigm